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Content marketing is a fantastic marketing activity for driving industrial results, and as more brands embrace this, the competition continues to be really tough. If you actively use content marketing to promote your business and drive sales, it is vital to stay up to date with the most up to date content marketing trends. Becoming aware of these trends will inspire and empower you to create more effective marketing strategies. Let's get straight to business - here are seven content marketing trends you can't disregard this year.

An increasing number of brands across industries, from Lego to Red Bull, are becoming not only publishers of content, but entertainers as well, by creating engaging content such as video series, audio podcasts, online magazines, and more. Branded entertainment is more effective at grabbing the attention of customers and retaining it for longer periods than advertising and traditional content publishing, because it has greater value and is typically delivered in weekly or monthly installments. A fantastic example of branded entertainment is Volvo's inspiring 'epic split' video featuring Jean Claude van Damme.

In an effort to provide more personal and therefore more engaging content, marketers all over the world are focusing on the micro-targeting approach, dealing with the individual rather than the audience at large. A growing number of brands are becoming boldly informal in their social media marketing, and their micro approach also reflects in the way they handle social interactions with their customers. It's everything about focusing on the individual, on the 'you', from the language and tone of your content, to the way you reply to comments on social media.

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As a result of the content overload, marketers are paying more focus on how they distribute and publish content than ever. This means that time and effort is invested not only in creating engaging content, but in analyzing available distribution channels, and comparing them to see which are the most effective. Brands that identify the very best social networks and marketing channels for their business fare better than those that post content indiscriminately on all social sites they encounter.

All things considered, it can be said that content marketing has become almost essential for any business that goes for a strong online presence and a large following. Content marketing is the backbone strategy for engaging with your audience, and so requires careful attention and persistent effort. Now get out your pen and paper, grab your team and start strategizing.

Traditional incandescent light bulbs have barely changed since they were invented in the late 19th century. Even the more modern seeming fluorescent lamp has been around for roughly 100 years. Modern businesses are everything about innovation and efficiency, yet way too many still utilize outdated, inefficient lighting sources.