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Crucial Factors, most-often referred to as the Significant Assumptions in a lot of business plans, are those factors that are crucial to the success of your company. They are referred to as crucial factors because, while there are lots of factors that add to the success of a company, crucial factors are ... CRITICAL.

Seriously, when you really come down to it, every aspect of a company comes down to numbers. From the supplies you order and use - to the minutes you spend in meetings - to the earnings you pay employees, it is all numbers. And, among those numbers, is the amount of time it takes to accomplish any kind of given task or objective. Thus, it would mishandle, if not impractical, to regularly keep an eye on EVERY number connected to the performance of your company. Equally as the dashboard in your automobile keeps an eye on the crucial systems to get you where you wish to go safely (and often easily), the dashboard for your company should keep an eye on the factors that will make you most productive and rewarding (on a sustainable basis). You just wish to focus on the crucial factors.

But how do you define 'crucial'? As a matter of fact, the crucial factors for every industry or even for specific companies within each industry are different. In a restaurant, for example, crucial factors might include:

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And we will stop there with an example. First, we are using 'electrical energy' as an example due to the fact that basically every company uses electrical energy somehow. But electrical energy is not necessarily a crucial factor for some companies. Here's an example of how electrical energy verified to be a crucial factor for a restaurant client.

We were collaborating with a restaurant chain. Each month we would meet the managers of each location. In one location, the electric bill was constantly more than in the others; an anomaly in the financial statements. Because of this we started to track it. To make a long story short, once we started tracking it we started checking out the reason for it. Ultimately it was discovered that the lock on the freezer door was damaged. The door was not appropriately closing which was not only remaining the internal light on but also allowing the awesome air to get away. Crucial factor? Absolutely! Not only was it costing an extra couple of hundred dollars each month for electrical energy but, far more importantly, the temperature of the food closest to the door was not being appropriately maintained. Picture if a food inspector had discovered it before we did?

I want to remaining it basic - knowing a few of your top strengths can help you find your special blend of awesomeness and create a special positioning that will make you stick out in the marketplace. But a lot of of them can steer your focus away from your core strengths and make your message too confusing.