Many people are reluctant to go into selling their products, programs or services because of fears. If we can look under the hood of what's under those fears, the awareness will help us get pass them so we can do what we need to do.
What kind of selling works? Genuine selling. The kind that you don't hide behind scripts and templates. The kind that you put yourself forward and connect with your potential clients. But our fears are making us hide ... instead of making the connection so critical to getting "yes" from potential clients.
The Fear of Not Being Good Enough can make you feel that you, being yourself, are not enough. It makes you feel there got ta be a script that holds the key to the perfect sales conversation. Maybe you fear that you don't know enough so you keep babbling on about what you know and where you were trained ... completely negating the potential client (who just wants to be heard and be given a damn solution!).
The Fear of Not Being Worthy can cause you to confuse "self-worth" to what people are paying you for - i.e. our services that will give them results. When you don't feel worthy of being paid, guess what ... you don't get paid!
The Fear of Lack can make you discount or settle for the client purchasing a smaller package even though you know she needs something more extensive because you don't want to end up with nothing! By settling for less, at least you get the client to pay you something ... (note how this makes you come from a place of lack, and not that of service).
Globalization has allowed corporations to reap the benefits of higher profits and shareholder wealth by operating in multiple countries at the same time. Naturally that comes with more taxes, the thing that we all despise but it is essential for the governments to function. Unsurprisingly, corporations have their own methods to lower, hide, and/or avoid paying taxes. This is mostly done through tax avoidance, a legal way to gain the most profit and pay the least amount of taxes. Corporations pay top dollar for accountants and lawyers to find loop holes, get creative with law, and exploit the tax avoidance methods that they love so much. Globalization has amplified and increased the amount of ways that multinational corporations practice tax avoidance primarily through the use of tax havens and transfer pricing.