While the method of this stall has changed throughout the years: it went from, "Just put a brochure in the mail, and I'll consider it," to "Why don't you fax something to me, and I'll look it over," to now it's, "Just email me your information, and I'll look it over," however, it all still suggests the same thing: your prospect either doesn't intend to take the time to be pitched, or they don't need what you're selling.
Regardless, this stall sets up one of the most irritating parts of sales - the chase. Think of it: how several times have you dispatched your information and, when you've been fortunate enough to "catch" the prospect again, you've heard: "I haven't considered it" or "We're not interested at this time"? Probably a lot, right?
Now note about this rebuttal I put in the question: "sound fair?" at the beginning. You can leave that out if your prospect is in a rush or if you can tell you've caught him/her at a bad time - you'll should determine on a case by case basis.
"I have a better idea: as opposed to send you something you may not be really interested in, I'll save you the time of looking at it - or deleting it! - by asking you just a couple of quick questions now to see if there's really a need. If there is, then I'll have my assistant email you something:
There you have it - five new ways to take care of the age old brush off - "Just mail/fax/email me some information." As will all new scripts, take some time to adapt them to fit your product and services, and to fit your personality and style. Once you do develop an effective way of delivering this information, then commit to practicing, drilling and rehearsing it until it becomes automatic for you.
Consumers can preserve more info from seeing a video as opposed to reading a write-up on the net. If you wish to convey the benefits of your supplied products and services, you can do it efficiently with a Web video.